What is GEO (Generative Engine Optimisation)?

We’re getting asked about this a lot right now; so many of our clients have heard about, and are asking us, what is GEO? Basically, GEO stands for Generative Engine Optimisation. Straight away, you’ll have noticed that it’s a similar acronym to SEO which is Search Engine Optimisation. But what is GEO? Generative Engine Optimisation (GEO) […]