For nearly 25 years now Pantone has been giving the world a “color of the year” [You mean colour of the year, surely? Ed] For 2024, that colour is… drumroll… Peach Fuzz!
Peach Fuzz 13-1023 that is.
Peach Fuzz 13-1023
Looking through Pantone’s artwork accompanying their announcement today, Peach Fuzz is a soft and warm colour, conjuring up surreal visions. In fact, that’s no coincidence as two of their desktop wallpapers are titled “Field of Dreams” and the Dali-esque “Warm Fuzzy Room”.
Speaking about the selection of Peach Fuzz as 2024’s colour of the year, Leatrice Eiseman, Executive Director of the Pantone Color Institute said:
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”
Having combed the world, looking at colour trends and influences, Pantone’s broad team of experts, from a wide range of cultural and geographical backgrounds including owners of design studios, found consensus once again.
Hoping that their choice will resonate around the design world, the members of the Pantone Color Institute settled on a hue that they say:
- Evokes a feeling of warmth, comfort, and compassion.
- Symbolizes community, togetherness, and human connection.
- Represents a desire for nurturing, empathy, and self-care.
- Captures a sense of belonging, calm, and rejuvenation.
- Reflects a need for tactility and sensory experiences.
- Blends the past with a modern sensibility.
How to Use Peach Fuzz in Design
The members even came up with practical use cases for Peach Fuzz, adding that it can be used for:
- Apparel and accessories: Emphasize the colour’s tactile quality through soft fabrics and textures.
- Interior design and home décor: Create a welcoming and cosy atmosphere by incorporating Peach Fuzz into wall colours, décor, or accents.
- Hair and beauty: Enhance the natural glow of complexions and add a rosy touch to hair.
- Packaging and multimedia design: Use Peach Fuzz to attract consumers and create a warm and inviting experience.
From a simple, warm colour, Peach Fuzz has a lot of expectations to live up to. When you think about current affairs, and the events across the world, then Pantone’s 25th annual colour of the year provides a welcome aspiration.
Weaving such an unusual tone into commercial design is going to be a great challenge, especially considering existing brand guidelines that your business may already have. But then that’s what Clever Marketing does. See our service page on graphic design for more information.
Are you going to use peach colours in your visuals in 2024? Do you have lofty aspirations and need a clever graphic design agency to take you to a new level?
Give us a call on 01276 402 381 or fill in our easy contact form and we’ll be happy to design your peach logo, develop a peach website design or market your peach products through print design, search engine optimisation (SEO) and pay per click (PPC) campaigns.