July 1st Switch Off for Universal Analytics
In just a few days’ time Google will be switching off their Universal Analytics (UA). So if you open up your old Google Analytics dashboard and see nothing or, until then, an ominous countdown…
That Google Data Leak and SEO
In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google employees. Google itself responded by urging caution. Some of our inquisitive clients have been aware of the leak and asked […]
Google I/O 2024
At Google’s annual developer conference last year, I/O 2023, Google kicked into overdrive on Artificial Intelligence (AI). Just six months prior, in November 2022, fellow tech company OpenAI had unleashed its ChatGPT chatbot and it very quickly made a massive impact in the digital world. That signalled the start of something quite pivotal in the […]
Website Design & SEO: Forget the Hype, Embrace the Reality
When was the last time you saw a digital agency say they build “stunning” websites? Did they say they’ll create a site for your business that will “wow” or “blow away” your customers? Or how about those digital marketers who say they’ll “skyrocket” your ranking, traffic and leads? Maybe their marketing materials actually included images […]
Business Processes: Beef Up Your Lead Capture & Conversion
As a full-service digital marketing agency in Surrey, Hampshire, and Berkshire, Clever Marketing offers the whole range of design, print, digital, web design, SEO, PPC, and social media services. That’s a lot to offer for a small company but we punch well above our weight due to a couple of very good reasons: We’re also […]
Clever Marketing Goes Full Terminator: 100% AI-Powered Digital Marketing!
BREAKING NEWS: Clever Marketing throws caution (and humans) to the wind, becoming the world’s first 100% AI-powered digital marketing agency!
Quality Content Holds Fast in March Core Update
One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it hasn’t affected any of our customers. And again, why not? Because informative, quality content was not the target of the […]
Why Websites Need Technical SEO
Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles to cars and houses – if they’re not maintained properly, they can cause issues or suffer from suboptimal performance. Keeping […]
How to Build SEO-Friendly Websites
Our first reaction, as a B2B website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would be natural to say look for a local SEO agency. However, we’ve often found that design and SEO are mutually […]
5 Steps to Refresh Your Website and Stay Ahead in 2024
Spring is in the air and whilst most people think of spring cleaning their homes, we’re thinking about what’s closest to our hearts as a digital agency – spring cleaning websites. Just like in the analogue world, digital is no different, and websites always need a tidy up. Redesigning a website may not be immediately […]