How has Link Building Changed?
As a digital marketer, you’ll know how quickly the world of Search Engine Optimisation (SEO) changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate than when considering how the act of link building for SEO purposes has changed over the years. A […]
Five Ways to Improve your PPC Ads
When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.
The Brands Doing Content Marketing Right: Part 2
Back in May, part 1 of this exclusive series rounded up just some of the brands we think are doing content marketing right. We talked you through the strategy of some big names like Air BnB, Carling and General Electric.
How to Create Multi-Generational Content
As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people of all ages, genders and nationalities across the world. It’s accessible to everyone – from teenage digital natives to pensioners. The only […]
How to use Vine in your Marketing Strategy
We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like Snapchat, its real value is often underestimated or overlooked.
Our Favourite Summer Social Media Campaigns
As it’s already August, we’re preparing for what autumn and winter have in store here at Clever Marketing. The summer seems to have gone by in a flash, so we thought it would be a great idea to round up our favourite social media marketing campaigns of recent months. How many would you agree with?
It’s Not All About Google. What About Bing?
The story of Google and Bing is straight out of a comic book or film: it’s a classic case of one character getting overshadowed by the bigger, showier one.
How Has Keyword Research Changed In Recent Years?
When we say “SEO”, keyword research is probably one of the first things that comes to your mind. This is testament to its status as one of the cornerstones of search engine optimisation – that is, using popular search terms in your copy to allow that page to be indexed on Google.
What Is Native Advertising?
“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But what is native advertising, and should every brand be getting involved?
5 Ways To Make Your Emails More Engaging
Is no one opening your marketing emails? It’s a common problem. 68% of content marketers say that email marketing is integral to their business, but many also find it a tricky medium. You’ve got so much interesting content, but aren’t really sure how it translates into a succinct email designed to encourage click-through. Or maybe […]