Meerkat and Periscope – is Livestreaming the Future of Social Media?
If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social media marketing.
Our Top 5 Easter Marketing Campaigns
Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel.
However, there also tends to be a lot of noise in the market at this time of the year, making it hard for you to make yourself heard. Struggling for original ideas to help you stand out from the crowd this Easter? Here’s five of our favourite Easter marketing campaigns to inspire you, all of which have had eggcellent (sorry!) results:
How to Produce Good Content: The 9 Golden Rules of Content Marketing
Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content Marketing Institute and MarketingProfs, 90% of B2C marketers said they were using content marketing in 2014, compared with 84% the previous year. […]
5 Lessons from Great Businessmen and Entrepreneurs
Now that the British economy shows slow signs of recovery, the small business landscape has never been so competitive. Are you doing enough to stay in the ring? We l
How to Get Started with Segmentation
If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]
Our Top 6 Print Marketing Campaigns
In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design, strong copywriting and brand identity.
Should You Build An App?
A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”*
How Well Are You Really Selling Yourself? A Guide for Small Businesses
It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what you’re thinking: you’re not a salesperson. You’re an expert tree surgeon/dentist/writer/all of the above, so you don’t need to worry the other […]
How to Use Instagram for Business
How social is your business? You might be on Facebook and Twitter, but the opportunity many companies are missing out on is Instagram. Owned by Facebook, the social photo sharing network now has over 200 million active users, making it one of the 10 most popular smartphone apps. Visual content is set to drive social engagement in a big way next year, positioning Instagram as one of the most powerful platforms for businesses to be part of.
How to Set – And Stick To – Your Print Marketing Budget
No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a bugbear.