5 Good Habits of Digital Marketers
Good habits of digital marketers? What are they then?
I’ll come clean straight away on this post – I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was – why the negative slant?
Top Tips for Driving Traffic to Your Business Blog
Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes time to ensure it receives regular traffic. Successful blogs deliver quality content on a regular basis, which means they’re crawled more often […]
5 Bad Habits of Digital Marketers
As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in the industry, we rarely take the time to examine existing processes and values and really evaluate these for effectiveness. However, in reality, […]
Should You Create Buyer Personas?
We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a fast-paced digital world in which everything revolves around marketing campaigns and sales targets, it’s all too easy to become disconnected from the […]
Marketing Automation Benefits
Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.