How to use Vine in your Marketing Strategy
We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like Snapchat, its real value is often underestimated or overlooked.
12 Unexpectedly Easy Tips for Accelerating Sales
When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s not the only way to achieve a higher conversion rate. Here are 12 remarkably simple and effective methods for accelerating your sales […]
What Not to do on Twitter (with real life examples!)
There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free. However, it’s not enough to simply open a Twitter account and post […]
How to Get Started with Segmentation
If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]
Getting Your Mobile Marketing Strategy In Shape
The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue the point that, actually, we should no longer be distinguishing between devices. These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.
Brand Collaboration: Is it Right for your Business?
Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other on social media, to co-branding and launching a new product.
The Pros and Cons of Marketing Automation
If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all sizes is marketing automation.
5 Reasons Infographics Are Essential to Your Content Marketing
Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful examples belonging to LinkedIn and Samsung. But if you’re yet to hop on the bandwagon, you may wonder what infographics are, and […]
Marketing Automation Benefits
Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.
Avoid Being Pigeonholed by Customers
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that […]